NEW DEVELOPMENT MARKETING
Real Estate Development
From Vision to Value
Gordon von Broock brings a comprehensive, hands-on approach to real estate development, combining strategic planning, market insight, innovative marketing, and an owner's perspective to maximize the potential of each project.
With firsthand experience in property development, Gordon understands the complexities of transforming an initial concept into a successful real estate asset. His approach encompasses opportunity identification, market analysis, project positioning, development strategy, and sales execution.
From the earliest planning stages through final marketing and sale, Gordon provides strategic guidance tailored to the unique objectives of each project. By combining an understanding of market dynamics, buyer expectations, and investment considerations, he helps identify opportunities, enhance property value, and position developments for long-term success.
Drawing on an extensive network of architects, designers, contractors, investors, and real estate professionals, Gordon brings together the relationships and resources necessary to navigate the development process.
Every successful development begins with a clear vision, thoughtful execution, and a strategy designed to create lasting value.
RESEARCH
Customized competitive property analysis of key components that drive maximum long-term value
Comprehensive property planning and market specific data analysis
Strategic forecastings
TECHNOLOGY AND SOCIAL MEDIA
Listing syndication across the most-trafficked real estate and lifestyle websites
Social media strategic planning and outreach
MARKETING AND BRANDING
Preparation of project budget and timeline
Marketing strategies and positioning
Creative agency sourcing
Property brand development
Advertising campaign creation
Collateral material development
Media planning and placement
DESIGN AND DEVELOPMENT MARKETING
Complete architectural review
Unit mix analysis
Unit layout planning
Amenity programming
Selection of finishes and fixtures
Identify lead interior designers
Advise on mechanical and engineering systems
Consult on building management operations and staffing levels
FINANCING
PUBLIC RELATIONS
Public relations company sourcing
Public relations strategy
Identify cross-branding partnerships
Hosting of special events
Management of ongoing media coverage
SALES & OPERATIONS
Pricing Strategy
Inventory Release Strategy
Appoint sales professionals
Manage comprehensive sales program
Sales Center Consultation (location, technology, design)
Election and design consultation of model residences
REPORTING
Comprehensive Sales and Visitor Traffic Reporting
Contract status and tracking updates
Inventory status
Property inventory stacking plan
BROKER NETWORK
Broker outreach across network of real estate professionals across the country.